Grow your Solar Sales & Community.
Two days in Salt Lake City with the solar operators, managers, and reps building the fastest-growing companies in the trade — the sales systems, the finance stack, the recruiting, and the vendors bringing the newest panels, storage, and tech to the industry.
Built to grow your solar business.
The business behind the install.
- ▸Margin math that survives changing incentives and rates
- ▸Finance stacking, dealer fees, and the cash-vs-loan mix that pays
- ▸The ops and install pipeline that runs without you
Close more, cancel less.
- ▸Door and appointment patterns built for today’s solar buyer
- ▸Objection breaks for price, rate hikes, and “let me think about it”
- ▸A post-sale process that kills cancels and drives referrals
Build the bench.
- ▸Recruiting funnels that fill a season and a year-round roster
- ▸Onboarding that ramps a new setter or closer fast
- ▸Comp and culture that cut turnover
The systems that scale.
- ▸Local lead gen, reviews, and referral engines
- ▸CRM, dispatch, and install coordination that hold up at volume
- ▸Reporting that shows where every deal really comes from
The floor that ships.
- ▸Panels, inverters, and storage from vendors that deliver
- ▸Software, financing, and AI tools moving the trade
- ▸Supply relationships that keep jobs on schedule
Two days of solar. Plus Owners Day.
Built for business owners.
A separate owner-only day ahead of the main event — a private leadership workshop plus owner-only sessions. Free to register.
Explore Owners Day →The floor, the main stage & the deep dives.
Both days run the full experience — the vendor floor, the main stage, and solar-specific deep dives and peer panels. Nothing is split across days.
The solar workshop stage.
One dedicated solar workshop room running three rotations a day — six sessions across the event, every one operator-level and built for solar.
The vendors in the room.
Solar XP is anchored by the financing partners, equipment providers, and software companies powering the top D2D solar orgs of 2027. Names are confirming weekly. Lock your ticket and the full lineup hits your inbox before it goes public.
Lock your seat.
Both tickets include full access to Solar XP plus the rest of the event. Tickets sell out every January and pricing increases as we approach the event.
- Full access to Solar XP
- 2 days of main-stage access
- All workshops & breakout sessions
- Vendor floor access
- Networking events
- Event swag pack
- Everything in General Admission
- Solar XP VIP-only roundtable
- VIP Lounge powered by CYPHEЯ
- Priority seating at the main stage
- Exclusive VIP-only sessions
- VIP merchandise pack
The solar closers running 2027 numbers.
Every speaker in the Solar XP room is running real solar numbers in the current market. The first wave of confirmed Solar XP speakers drops this fall. Lock your ticket and the names hit your inbox before they go public.
Questions solar pros actually ask.
Real questions from real solar reps, managers, and owners deciding whether to book the trip. If yours isn’t here, hit us up.
Solar XP is built around solar. The workshops, the speakers, the financing partners, the vendor mix, the peer panels… all built around the reps and operators moving kWh in the current market. The rest of D2DCon (main stage, vendor floor, Games, networking) is still yours, but the deep-dive content inside Solar XP is solar-specific.
Because the reps and operators still hitting numbers in this market are doing something different than the rest of the field. Solar XP is the room where they hand that over. New objection patterns, new financing language, new ways of running the homeowner conversation in the current landscape. The pros who come out of this room in January are the ones running 2027 ahead of everyone else.
Yes. The peer panels inside Solar XP are owner-to-owner conversations about pivoting solar orgs in the current market. The recruiting funnels, the comp structure rebuilds, and the leadership pipelines that kept solar companies growing through the hardest stretch of the industry. VIP tickets layer on a solar-specific owner roundtable on top of the general D2DCon owner experience.
Anchor partners are confirming weekly across financing, equipment, software, lead gen, and recruiting. The current confirmed lineup updates on the Solar XP anchor page as partners lock in. Lock your ticket and the full lineup hits your inbox before it goes public.
January 28-30, 2027 in Salt Lake City, Utah. Once you grab your ticket we’ll send the exact venue, hotel block, and travel info. Flights into SLC are easy from anywhere in the country.
Solar XP is filling up.
Tickets sell out every January and pricing increases as we get closer to the doors opening. The earlier you lock your seat, the less you pay and the better you sit inside the Solar XP room.