Roofing Sales at D2DCon 10.
Weather sets the roofing calendar, not the sales manager. Hail arrives where it likes, insurers decide much of what gets paid, and the jobs are getting bigger even in quieter years. Roofing XP is where the people who sell roofs meet before storm season starts.
Roofing sells where the storm went.
Most door-to-door trades can plan a season months ahead. Storm roofing cannot. Demand appears wherever hail or wind has just passed, which is why roofing teams travel, why territory changes week to week, and why the trade’s nickname for its reps is storm chasers.
The second difference is the insurer. On storm work, a large part of the decision about what is replaced and what is paid sits with the homeowner’s insurance company, so the sale runs through a claim as well as through the homeowner. Retail replacement, where the homeowner pays directly, works on different rules entirely.
And the economics have shifted. Insurance data for 2025 shows fewer roof claims but much more expensive ones, as older roofs, costlier materials and labour push the average job up. Fewer, bigger jobs reward the companies that can find and qualify them.
Fewer claims, much bigger tickets.
Source: Verisk, 2026 roof report and press release (29 May 2026), based on property claims and aerial roof-condition data.
One job can make a month.
A five-figure job.
At an average of more than $17,000, a replacement roof is among the largest single jobs in home services. The size of each job is why roofing sales organisations care so much about every qualified inspection.
The insurer is in the deal.
Roofing accounts for around 30% of all line items in property claim estimates, according to Verisk. On storm work, the claim process shapes the timeline and much of the scope, which makes it unlike any other sale on this floor.
Inspection, claim, then contract.
Storm sales often run through an inspection and an insurance adjustment before the work is final. Retail jobs move faster but compete hard on price, which is why many roofing companies run both models.
A share of the job.
Roofing pay plans are commonly built on a percentage of the job or its profit, with large swings between busy storm seasons and quiet ones. Structures vary from company to company.
The questions roofing teams bring to January.
Roofing XP has its own workshop room inside D2DCon 10. Sessions are still being locked; the subjects are below.
Chasing shifting hail.
- How restoration companies pick markets after a storm
- Moving teams and crews without losing quality
- Reading hail and wind data as a sales map
Selling on roof condition.
- Why aging roofs are a growing share of the market
- How insurers are looking harder at roof condition
- What that means for inspections and quotes
Jobs with no claim attached.
- When homeowners pay directly
- How retail and storm teams differ
- Building a pipeline that survives a quiet storm year
Roofing’s supplier floor.
- Manufacturers and material suppliers
- Measurement, imagery and estimating tools
- Roofing CRM and claims-management platforms
Storm teams, retail closers and their owners.
Roofing XP is for roofing sales reps and managers on both the storm-restoration and retail sides, the canvassers and inspectors who start the job, and the owners of roofing companies deciding how to grow in 2027.
The timing suits the trade. January falls before spring hail season in much of the country, when teams are being planned and markets chosen, and before the big product show of the roofing year, the International Roofing Expo in Las Vegas on February 16–18, 2027.
ATTIIC is built specifically for the home improvement industry. Our plug-and-play model helps contractors add more value to every customer relationship while creating a new, high-margin revenue stream.
We give you everything you need to introduce, sell, and deliver an additional home efficiency solution without adding unnecessary overhead, operational complexity, or strain on your existing team.
You expand your offering. Your customers gain long-term value and energy savings. Your company generates more profit from the customers you already serve.
Owners first, then two days of roofing.
An owners’ day for roofing companies.
Roofing company owners can join Owners Day, a no-cost programme reserved for owners on the eve of the event, while the D2D Games are on. Read about Owners Day →
The full event, both days.
Each main day brings together D2DCon’s keynote stage, the expo hall and roofing-only panels and workshops, with nothing held back for a single day.
Six sessions, storm to retail.
The roofing room runs three workshops a day, covering storm restoration, retail replacement and the business of a roofing sales team.
The roofing room’s anchor slots are reserved for manufacturers and suppliers, roofing software, tools, and companies that generate roofing leads. Ticket holders are told each name as it is confirmed.
Supply or serve roofing companies? Exhibit in Roofing XP →
Lock your seat.
Both tickets include full access to Roofing XP plus the rest of the event. Tickets sell out every January and pricing increases as we approach the event.
Coming in from out of town? Book the D2DCon courtesy hotel block →
- Full access to Roofing XP
- 2 days of main-stage access
- All workshops & breakout sessions
- Vendor floor access
- Networking events
- Event swag pack
- Everything in General Admission
- Roofing XP VIP-only roundtable
- VIP Lounge powered by CYPHEЯ
- Priority seating at the main stage
- Exclusive VIP-only sessions
- VIP merchandise pack
Roofing XP speakers are drawn from storm-restoration and retail roofing leaders. Names start going out shortly.
What roofing reps, sales managers and company owners usually ask before they commit to January.
Both. Storm restoration and retail replacement are run very differently, and the roofing room covers each, along with companies that run both.
Verisk’s data shows roof claims fell by about a fifth in 2025 while the average replacement rose 33%. Fewer, larger jobs change how teams pick markets and qualify homes.
No. Product shows like the International Roofing Expo focus on materials and installation. Roofing XP is about selling roofs: the people who find, inspect and win the jobs.
Roofing XP covers the market and how roofing sales organisations work. Step-by-step training lives with D2D University’s roofing sales certification.
Yes. January is a planning month for most roofing companies, so it is a practical time to bring the team before spring storm season. For groups of five or more, talk to partnerships about logistics.