Window Sales at D2DCon 10.
In windows, the knock rarely closes the deal. It earns an appointment, and the sale is made later at the kitchen table, often with both homeowners there. Windows XP is new for year 10, built for the setters, in-home consultants and replacement companies who run that two-step sale.
Two visits, two different jobs.
Window replacement is the clearest two-stage sale in home services. The first conversation, usually at the door or by phone, does not try to sell windows at all. Its only goal is a scheduled in-home visit, ideally with every decision-maker in the house present.
The second visit is where the sale happens: measurements, product choices, a quote that often runs to five figures, and usually a financing option. Because the two steps are so different, many window companies split them between appointment setters and in-home consultants, and the quality of the hand-off between them decides how much of the work pays.
That structure makes windows feel unlike pest or fiber, where one visit closes the sale. It has more in common with solar, and since the federal window credit ended with 2025, it shares another solar problem too: the incentive that used to help close the sale is gone.
A big ticket without a tax credit.
Sources: This Old House window replacement cost survey (2026); Modernize project data as reported by Oknoplast (2026); Zonda / JLC Cost vs Value 2025; Alliance to Save Energy and Rewiring America on Section 25C; FTC, 16 CFR Part 429. Survey and project averages measure different things and are shown side by side for that reason.
Priced per opening, sold per house.
Five figures is common.
Windows are priced per opening, but homeowners usually replace several at once. Whole-house projects regularly run into the tens of thousands of dollars, which is why financing sits inside so many window quotes.
Every visit has a cost.
A window sale depends on getting a consultant into the house with the right people present. Appointments that fall through or arrive without a decision-maker are expensive, so window companies watch how appointments are set as closely as how they are closed.
Comfort and value, not the tax return.
With Section 25C gone, the case for new windows rests on comfort, noise, energy bills and resale value rather than a federal credit. Local utility and state programmes still exist in some areas.
Split by stage.
Pay often follows the two-stage structure: setters are commonly rewarded for appointments that go ahead, while in-home consultants earn commission on the jobs they close. Plans differ a lot from one company to the next.
What the first Windows XP is about.
Windows XP is joining D2DCon for the first time in year 10. Its programme is being finalised, and these are the subjects it is being built around.
From set to sit.
- How window companies connect setters and consultants
- What makes an appointment worth running
- Why both decision-makers matter so much in this trade
The in-home visit.
- How measurement, product choice and quote fit into one visit
- Where financing enters the window sale
- Cancellation rights and what follows the signature
Windows after 25C.
- What the end of the federal window credit changes
- Energy, comfort and resale as the case for replacing
- Local incentives that still apply in some markets
Window exhibitors.
- Window manufacturers and dealer programmes
- Home-improvement financing providers
- Measuring, visualisation and quoting tools
One owners’ day, two main days.
For the people who own window firms.
Owners of window replacement companies can attend Owners Day, a free owner-only programme on the day ahead of the main event; the D2D Games happen that day as well. Owners Day details →
Keynotes, expo and the window track.
Both main days bring the D2DCon main stage and the exhibitor hall together with Windows XP’s own programme for window sellers.
The first Windows XP.
This is the first year windows has its own experience at D2DCon. Ticket holders hear the programme, partners and speakers before anyone else.
Setters, consultants and replacement companies.
Windows XP is for the people on both sides of the window sale: canvassers and appointment setters, in-home sales consultants, the managers who run them, and the owners of window replacement and exterior remodelling companies.
Plenty of exterior companies sell windows alongside roofs and siding, so Windows XP shares the building with Roofing XP. Window buyers also plan their year early, which makes January a natural moment to set targets for the spring and summer replacement season.
The first Windows XP has partner spots open for window manufacturers, financing companies, measuring and quoting tools, and window lead providers. Ticket holders will see partner names as each signs on.
Make, finance or market replacement windows? Exhibit at Windows XP →
Lock your seat.
Both tickets include full access to Windows XP plus the rest of the event. Tickets sell out every January and pricing increases as we approach the event.
Coming in from out of town? Book the D2DCon courtesy hotel block →
- Full access to Windows XP
- 2 days of main-stage access
- All workshops & breakout sessions
- Vendor floor access
- Networking events
- Event swag pack
- Everything in General Admission
- Windows XP VIP-only roundtable
- VIP Lounge powered by CYPHEЯ
- Priority seating at the main stage
- Exclusive VIP-only sessions
- VIP merchandise pack
The opening Windows XP line-up is being booked from leaders of window replacement and in-home sales teams. Names will be shared as they are confirmed.
What setters, in-home consultants and window company owners ask about the first Windows XP.
Both. Window replacement is usually sold in two stages, and Windows XP is built around that, from the first conversation that sets the appointment to the in-home visit where the job is sold.
Yes. Windows joins the D2DCon line-up for year 10, so this is the first time window sellers have their own experience at the event.
The federal credit of 30% of window costs, capped at $600 a year, ended for windows installed after December 31, 2025. The sale now leans on comfort, energy savings and resale value, plus any local programmes that still apply.
The FTC’s Cooling-Off Rule generally gives buyers three business days to cancel sales of $25 or more made in their home, which covers most in-home window sales. State rules can add to it, so check specifics with your own counsel.
Windows XP covers how the trade sells and where it is heading. Step-by-step training is the job of D2D University’s windows sales certification.
Yes. Many exterior companies sell windows as well as roofs or siding, and the same ticket covers both Windows XP and Roofing XP.