Grow your Roofing Sales & Community.
Two days in Salt Lake City with the roofing operators, managers, and reps building the fastest-growing companies in the trade — the sales systems, the insurance and retail playbooks, the recruiting, and the vendors bringing the newest materials and tech to the industry.
Built to grow your roofing business.
The business behind the crew.
- ▸Job-cost and margin math that actually holds
- ▸Insurance vs retail mix, supplements, and collections
- ▸The ops and production stack that runs without you
Close more, cancel less.
- ▸Door and inspection patterns built for today’s homeowner
- ▸Objection breaks for price, “getting other bids,” and adjusters
- ▸A signed-to-installed process that protects the margin
Build the bench.
- ▸Recruiting funnels that fill storm season and year-round
- ▸Onboarding that ramps a new rep fast
- ▸Comp and culture that cut turnover
The systems that scale.
- ▸Local lead gen, reviews, and referral engines
- ▸CRM, production, and supplier coordination at volume
- ▸Reporting that shows where every job comes from
The floor that delivers.
- ▸Materials, suppliers, and manufacturers that show up
- ▸Software, measurement, and AI tools moving the trade
- ▸Supply relationships that keep crews producing
Two days of roofing. Plus Owners Day.
The floor & the sessions.
Main-stage sessions, the vendor floor, and the workshops that open the experience.
Deep dives & peer panels.
Trade-specific breakouts, hands-on training, and owner-to-owner panels built for roofing.
Built for business owners.
A separate owner-only day layered on top of the experience — not part of the roofing experience.
Explore Owners Day →The vendors in the room.
Roofing XP is anchored by the material suppliers, software providers, financing partners, and inspection platforms powering the top retail roofing orgs of 2027. Names are confirming weekly. Lock your ticket and the full lineup hits your inbox before it goes public.
Lock your seat.
Both tickets include full access to Roofing XP plus the rest of the event. Tickets sell out every January and pricing increases as we approach the event.
- Full access to Roofing XP
- 2 days of main-stage access
- All workshops & breakout sessions
- Vendor floor access
- Networking events
- Event swag pack
- Everything in General Admission
- Roofing XP VIP-only roundtable
- VIP Lounge powered by CYPHEЯ
- Priority seating at the main stage
- Exclusive VIP-only sessions
- VIP merchandise pack
The roofers running 2027 numbers.
Every speaker in the Roofing XP room is running real roofing numbers in the current market. The first wave of confirmed Roofing XP speakers drops this fall. Lock your ticket and the names hit your inbox before they go public.
Questions roofers actually ask.
Real questions from real roofing reps, managers, and owners deciding whether to book the trip. If yours isn’t here, hit us up.
Both. The retail playbook and the insurance restoration playbook overlap more than most reps think, and Roofing XP covers the conversation from the first knock through the adjuster meeting through the final invoice. The workshops, speakers, and panels speak to reps doing storm work, retail, and the hybrid orgs running both at the same time.
Because the reps and operators still hitting numbers in this market are doing something different than the rest of the field. Roofing XP is the room where they hand that over. New inspection tactics, new ways of framing the homeowner conversation, new approaches to the adjuster meeting. The pros who come out of this room in January are the ones running 2027 ahead of everyone else.
Yes. The peer panels inside Roofing XP are owner-to-owner conversations about running retail roofing orgs in the current market. The recruiting funnels, the production systems, and the leadership pipelines that kept roofing companies growing through carrier tightening. VIP tickets layer on a roofing-specific owner roundtable on top of the general D2DCon owner experience.
Anchor partners are confirming weekly across materials, software, inspection platforms, financing, insurance, lead gen, and recruiting. The current confirmed lineup updates on the Roofing XP anchor page as partners lock in. Lock your ticket and the full lineup hits your inbox before it goes public.
January 28-30, 2027 in Salt Lake City, Utah. Once you grab your ticket we’ll send the exact venue, hotel block, and travel info. Flights into SLC are easy from anywhere in the country.
Roofing XP is filling up.
Tickets sell out every January and pricing increases as we get closer to the doors opening. The earlier you lock your seat, the less you pay and the better you sit inside the Roofing XP room.