Grow your Lighting Sales & Community.
Two days in Salt Lake City with the lighting operators, managers, and reps building the fastest-growing companies in the trade — the sales systems, the install and warranty math, the recruiting, and the vendors bringing the newest fixtures, controls, and tech to the industry.
Built to grow your lighting business.
The business behind the install.
- ▸Job-cost and margin math that holds across seasons
- ▸Warranty, service plans, and recurring revenue that add up
- ▸The ops and install pipeline that runs without you
Close more, cancel less.
- ▸Door and design-consult patterns built for today’s homeowner
- ▸Objection breaks for price, financing, and “let me think about it”
- ▸A design-to-install process that protects the margin
Build the bench.
- ▸Recruiting funnels that fill peak season and year-round
- ▸Onboarding that ramps a new rep fast
- ▸Comp and culture that cut turnover
The systems that scale.
- ▸Local lead gen, reviews, and referral engines
- ▸CRM, scheduling, and install coordination at volume
- ▸Reporting that shows where every job comes from
The floor that shines.
- ▸Fixtures, controls, and smart-lighting from vendors that deliver
- ▸Software, financing, and AI tools moving the trade
- ▸Supply relationships that keep installs on schedule
Two days of lighting. Plus Owners Day.
The floor & the sessions.
Main-stage sessions, the vendor floor, and the workshops that open the experience.
Deep dives & peer panels.
Trade-specific breakouts, hands-on training, and owner-to-owner panels built for lighting.
Built for business owners.
A separate owner-only day layered on top of the experience — not part of the lighting experience.
Explore Owners Day →The companies in the room.
Lighting XP is anchored by the lighting companies, software platforms, equipment partners, and recruiting partners powering the top D2D lighting orgs of 2027. Names are confirming weekly. Lock your ticket and the full lineup hits your inbox before it goes public.
Lock your seat.
Both tickets include full access to Lighting XP plus the rest of the event. Tickets sell out every January and pricing increases as we approach the event.
- Full access to Lighting XP
- two days of main stage access
- All workshops & breakout sessions
- Vendor floor access
- Networking events
- Event swag pack
- Everything in General Admission
- Lighting XP VIP-only roundtable
- VIP Lounge powered by CYPHEЯ
- Priority seating at the main stage
- Exclusive VIP-only sessions
- VIP merchandise pack
The lighting closers building routes in 2027.
Every speaker in the Lighting XP room is running real lighting numbers in the current market. The first wave of confirmed Lighting XP speakers drops this fall. Lock your ticket and the names hit your inbox before they go public.
Questions lighting pros actually ask.
Real questions from real lighting reps, managers, and operators deciding whether to book the trip. If yours isn’t here, hit us up.
Both. January lands right when summer reps are evaluating their next company and year-round lighting orgs are setting their 2027 production targets. The workshops, peer panels, and operator content speak to summer sales reps, year-round closers, route managers, and lighting company owners. Reps from every major lighting brand send teams to D2DCon every year.
Lighting is saturated with reps. It is not saturated with reps who can actually retain. The companies and pros winning in 2027 figured out that the close is half the job and retention is the math that pays. Lighting XP is the room where the closers building routes that hold, and the operators winning the retention game, hand that playbook over. The reps who come out of this room in January are the ones running 2027 ahead of everyone else.
Yes. January is the right window for it. Summer reps walk out with a sharper pitch, better retention skills, and a clearer picture of which company they actually want to summer with. Managers walk out with the recruiting, training, and route systems to run a better season. Book a partnerships conversation if you’re bringing 5 or more from your team and we’ll handle the logistics.
Anchor partners are confirming weekly across lighting companies, software platforms, equipment, lead gen, and recruiting. The current confirmed lineup updates on the Lighting XP anchor page as partners lock in. Lock your ticket and the full lineup hits your inbox before it goes public.
January 28-30, 2027 in Salt Lake City, Utah. Once you grab your ticket we’ll send the exact venue, hotel block, and travel info. Flights into SLC are easy from anywhere in the country.
Lighting XP is filling up.
Tickets sell out every January and pricing increases as we get closer to the doors opening. The earlier you lock your seat, the less you pay and the better you sit inside the Lighting XP room.